Embracing Responsibility While Building a Profitable Business

Feb 9, 2023

“‘For a couple of years we have been witnessing the rise of new initiatives for secondhand jeans to be operating both online and offline. Brands are supporting this movement and support the consumer if there is such a demand in the future. So you can simply buy a pair of jeans you like, wear it for a certain time and then easily sell it. This is only possible if the brand is prestigious, and today brands who are taking bold steps for the environment are considered to be prestigious whereas in the past it was only trendsetter brands that were considered so.'”