G-Star Raw Campaign Promotes Denim’s Aging Process
May 25, 2022
“The company also offers more detailed information about the sustainability profile of its jeans online. Each pair of jeans on G-Star Raw’s e-commerce site now features a responsible materials ranking, which breaks down their fabric composition and the environmental impact of their fibers. The ranking system was developed using the Higg Materials Sustainability Index (MSI), Cradle to Cradle standards, the Textile Exchange’s Preferred Material Benchmark and other industry tools. The brand’s lowest-impact products include recycled and organic cotton, recycled polyester, TENCEL™ lyocell and modal.”