Gap Puts Focus on Youth Activists, Sustainability for Fall 2020

Aug 14, 2020

“A model sports the fall 2020 teens collection, introducing more responsible denim. The ‘Back to Learning’ fall 2020 collection marks the first season Gap introduced teen boys and the second season of teen girls. The collection employs fabrics like certified recycled cotton and polyester, certified organic cotton, and Lenzing Ecovero.

In 2016, Gap pioneered a smart denim wash program called Washwell that conserves water in the garment wash phase of denim manufacturing; a program that ‘has saved millions of liters of water since its inception,’ as Sizemore shared. Gap Teen Denim is part of Gap’s water-saving Washwell program, which is said to use 20 percent less water than conventional wash methods.”