Guess CEO Carlos Alberini: Denim Is the Starting Point for Circular Design
Jul 28, 2020
“Materials used in the S/S ’20 collection include organic cotton, recycled polyester and Lenzing’s Tencel and Modal fibers derived from sustainably managed forests. And with denim being a key area of focus for Guess, the brand also found an opportunity to use Tencel x Refibra, a fiber technology that helps reduce industry waste by upcycling cotton scraps in manufacturing.”