H&M Launches Men’s Denim Collection for Circularity
Oct 23, 2020
“Going beyond the specific requirements set in the Jeans Redesign guideline, the company also used the Screened Chemistry method for selecting safer chemicals. Only low impact finishes were used (green score in EIM, Environmental Impact Measurement by Jeanologia). No conventional plating was used on the metal trims, thereby reducing the environmental impact. To enable circularity of its products, the company used TENCEL™ threads so the product can be recycled easily at the end of their life.”