How Better Fiber Choices Accelerated Guess’ Sustainable Goals
Jan 31, 2020
“With denim being a key area of focus for Guess, the brand also found an opportunity to use Tencel x Refibra, a fiber technology that helps reduce industry waste by upcycling cotton scraps in manufacturing. The Guess Eco Luxe denim line includes the women’s 1981 flares, skinny jeans and high-rise fits in light to medium washes. “