How Denim Brands Are Re-strategizing Earth Day Promotions During COVID-19

How Denim Brands Are Re-strategizing Earth Day Promotions During COVID-19

“In times of crisis, everything that is important becomes clear,” said Adam Taubenfligel, Triarchy’s creative director and co-founder. The L.A-based denim brand, which uses Tencel/cotton blends across its line, has shifted its sustainability conversation to one of mindfulness—an activity that lends itself well to long periods of solitude, and inspires people to make more informed choices.”

Read more at Sourcing Journal.

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