Industry Focus: Denim – What Advancements and Innovations Within Denim Make You Hopeful for the Future of the Industry, and How Will These Contributions Create Progress in the Category?

Industry Focus: Denim – What Advancements and Innovations Within Denim Make You Hopeful for the Future of the Industry, and How Will These Contributions Create Progress in the Category?

“The Ellen McArthur Foundation’s Jean Redesign guide has a dramatic impact on improvements that designers can bring about but also has a lot of influence in the industry. Circularity is the subject of these times. The jean has to be more durable, biodegradable and ready for recycling. With fibers, there is a revolution in progress. Cotton will give way to cellulosic fibers like TENCEL™ and natural fibers like hemp.”

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