It’s Not Easy Being Green: Transparency Within the Textile, Apparel Industry
Feb 2, 2023
“‘Lenzing topped the 2022 Hot Button Ranking, reaching a “dark green” shirt for the third time in a row, but we also implemented a new circular-economy vision to reach 50 percent post-consumer recycled content in our TENCEL fibers with REFIBRA™ technology by 2024. This is a huge milestone in developing next-gen materials. Actions like publicly disclosing our list of suppliers and locations for dissolving wood pulp illustrate a real commitment to transparency.
‘By incorporating our fibers into their products, our brand partners are using TENCEL™ and Lenzing ECOVERO™ as credible ingredients to help them achieve their sustainable-material goals. In the end, any sustainable messaging should come down to one thing—reliable claims.'”