Lenzing’s Mission to Safeguard TENCEL™’s Trademark and Long History
Jun 26, 2024
“In the textile industry, intellectual property is often the essence of innovation. As branded products and innovations are delivered worldwide, a trademark is crucial for the first impression of a brand and for differentiating a company’s offerings. For Lenzing, this is why protecting TENCEL™ is crucial. The latest effort involved Lenzing’s newly launched “Only one Tencel Brand” campaign.”