Let’s Make Better Denim: H&M Drops a Circularity-Driven Capsule Collection
Aug 18, 2022
“H&M is proudly introducing the next generation of denim created with circularity-driven innovation. This limited-edition drop is the first men’s denim collection constructed from fabrics with CIRCULOSE® Viscose and TENCEL™ Lyocell with REFIBRA™ technology — textile fibers that make the fashion of tomorrow a reality today. The eight-piece capsule will be available in selected H&M stores and at hm.com August 18.”