Nece Gene Does Circular Denim with High-Fashion Design
Mar 17, 2021
“As the denim industry makes a push away from linear and wasteful models and toward circular solutions, much of the focus has been on recycling material into new textiles. But Indian label Nece Gene is taking a different approach to reusing excess denim. Nece Gene founder Neha Celly takes scrap material from Arvind Mills and turns it into couture creations. Denim cut waste is transformed into indigo “fur” or frayed to create accents on garments.”