Nudie Jeans Commits to More Responsible Fibers, Fewer Emissions in 2021

May 10, 2021

“One of Nudie’s main areas of improvement in 2020 was in promoting the use of more sustainable fibers. Last year, the brand produced 98.6 percent sustainable products—which it defines as garments comprised of at least 70 percent sustainable fibers—representing an increase of 0.7 percent compared to 2019. Part of this increase is attributed to Nudie’s increased use of Lenzing’s TENCEL™, fibers sustainably sourced from natural raw material wood. In a span of two years, the brand went from using 31 kg to 4,150 kg of Tencel, accounting for 1.2 percent of its total fiber use in 2020.”