Painting the World Blue
“To validate its corporate environmental commitment, Pacific Jeans has undertaken a host of initiatives including recycling toxic water, investing in high-tech machines, highly reflective flooring and energy-efficient light source to become more energy-saver. ‘We are also generating energy using waste heat which has substantially reduced our energy consumption,’ added Tanvir even as the young and spirited deputy managing director of Mahmud Group Rafee Mahmood in an interaction took us through some of Mahmud’s sustainability endeavors. ‘We are already in that stage where we have alternated or reduced the use of virgin cotton! We are going into recycled cotton, procuring recycled polyester fibers from Repreve, buying TENCEL™ from Lenzing, using hemp and we have even successfully developed and sold some of the denim products out of these sustainable fibers.”