Product Innovations Fuel $9 Billion Premium Denim Market
Dec 14, 2021
“In April, AG introduced the ‘Jeans of Tomorrow,’ comprised of a unisex denim jacket, a men’s ‘Tellis’ straight-leg jean and a women’s ‘Alexxis’ mid-rise straight-leg jean, which it considers to be the future of denim. The collection also centers on 100 percent biodegradable denim fabrics made with a blend of organic cotton—which the Technavio report identified as a major driver for the premium denim market among increasingly health-conscious consumers—as well as TENCEL™ and hemp.”