This Women-Owned and Designed Brand Is Disrupting Streetwear

Jul 12, 2021

“Working with renewable ingredient brands like Lenzing’s TENCEL™ has opened up new opportunities as well. The brand’s TENCEL™ sets, a line of button-down shirts and tapered pants made with 100 percent TENCEL™ fabrics, have evolved into an education series and a talking point at Bobblehaus’ popup store in New York City. ‘A lot of people don’t know what TENCEL™ is, but we love to teach them what it is and have them try-on the garments to understand what these fabrics feel like because we find them so special,’ Lierheimer said. ‘It’s part of our responsibility to our customer and to our community to educate them.'”