Will Looser Fits Unlock More Opportunities for Sustainable Denim?

May 18, 2021

“Traditionally, rigid non-stretch denim was constructed of 100 percent cotton, a fiber that carries its own environmental pitfalls, as cotton is a water-intensive crop that can require harmful pesticides to grow. Today, there’s an array of eco-friendly alternatives for non-stretch denim, including organic cotton, pre- and post-consumer cotton, cellulosic fibers such as TENCEL™ and Spinnova, hemp and more. Similarly, sustainable brands such as Boyish Jeans and Triarchy have doubled down on TENCEL™ and TENCEL™ x REFIBRA™ Lyocell for the fibers’ closed-loop production processes and the velvety soft texture that it adds to denim.”