Wrangler and Billabong Put a Western Spin on Vintage Surf

Jul 26, 2021

“This marks Kontoor Brands’ third collaboration geared toward conscious Gen Z consumers that relies heavily on its sustainable manufacturing know-how. Wrangler teamed with Pottery Barn Teen in January for a line of home décor made with upcycled denim and organic cotton. In January, its sister brand Lee collaborated with H&M for a range of ‘next generation’ denim. The men’s, women’s and kids’ line boasted the debut of H&M’s first-ever 100 percent recycled cotton jeans, along with cotton-free denim made with TENCEL™, water-saving dyes and lower-impact denim washes.”