Blogger’s View: Insight from Double Denim Addiction and The Denim Hound
There’s a reason influencers are labeled as such. These social media savvy denim enthusiasts are spreading the indigo word and curating pages and blogs for those who bleed denim and want to know the latest happenings in the industry.
Carved in Blue heard from two new influencers sharing what they’re seeing and excited about in denim.
NICOLE JOHNSON – Double Denim Addiction
Nicole Johnson, the creative behind Double Denim Addiction—which has amassed nearly 10,000 followers on Instagram—truly has a denim addiction. Find out the latest looks she’s fixated on.
Carved in Blue: What’s your favorite denim trend for fall 2018?
Nicole: I am really enjoying all the colored denim out there right now. I love what Ganni has done with their bright denim and printed denim this season and I am so happy we are still seeing denim jumpsuits out there – love a jumpsuit! Australian label, Holiday by Emma Mulholland, also has some super fun colored and printed denim pants out right now, they’re perfect for the Australian summer which is just around the corner. In contrast, I was really excited to see Acne’s AW18 collection, a beautiful collection of classic cuts and washes that can be matched tone on tone or mixed up with light and dark washes. And, I love their collection of dark denim cuffed pants, dresses, wrap skirts and jackets.
Carved in Blue: Who do you admire most in our industry?
Nicole: I can’t say I admire any one label or designer but have a respect for classic labels that have stood the test of time as well as a number of younger labels. Of course, Levi’s and Lee continue to stand the test of time and have continued to offer classic, well cut jeans for many years. I also admire younger labels like Australian based Rolla’s, Neuw Denim, Denimsmith and Vale Denim who all offer a great variety of denim that is both classic, on trend and well made.Essentially, I think anyone offering a classic good fit or something new and exciting in denim is doing a good thing!
Carved in Blue: How important do you think sustainability is to the future of denim and why?
Nicole: Sustainability is extremely important in every industry. Good practice needs to be implemented across the board to ensure we reduce impact on the environment in all aspects of manufacturing.
Carved in Blue: What is the worst trend you’ve seen in denim?
Nicole: It would have to be Versace’s knee-high denim boots that Jennifer Lopez wore recently; they’re definitely not my favorite denim look.
Carved in Blue: What is the next denim frontier?
Nicole: Denim suits in Space, the final frontier, would be my ultimate denim dream. Denim spacesuits may even make me consider volunteering to be the first to move to Mars! Back to earth though, printed denim is the most interesting frontier for me in the near future.
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GREG TAMURA – The Denim Hound
For The Denim Hound, known off social media as Greg Tamura, good denim is delivered in decent doses. Find out what Greg sees as a “do” in denim and what’s definitely a “don’t.”
Carved in Blue: What’s your favorite denim trend for fall 2018?
Greg: I really am happy to see the move toward looser fitting cuts, both straight leg and tapered.
Carved in Blue: Who do you admire most in our industry?
Greg: I admire brands like Freenote Cloth, they put everything they have into the quality of their clothing and never compromise. Not one cent is put towards advertising; it all goes into the clothing. That kind of ethic is needed, quality and value over hype. Passion over profit!
Carved in Blue: How important do you think sustainability is to the future of denim?
Greg: I think sustainability is the most important thing we can be doing, moving forward into the future. I’m really concerned with chemicals and what is going into our bodies through our skin. So more transparency from ALL brands as far as what chemicals are added to the fabrics at every step of production, from farming, to weaving, to construction, to storage, and distribution. It’s something no one wants to talk about right now. That’s not even mentioning the environment, which is something that thankfully is starting to be talked about and improved, slowly but surely.
Carved in Blue: What is the worst trend you’ve seen in denim?
Greg: Over doing it. Don’t get me wrong, I’m all for the triple denim Canadian Tux. But it has to be done in a way that doesn’t punch you in the face. It’s an art, layering that much denim. Also, denim on the runway rarely works in my opinion. It’s a street level fashion, not haute couture. Usually it looks forced.
Carved in Blue: What is the next denim frontier?
Greg: Hopefully more variation in styling. Workwear, check, streetwear, check, vintage repro, check. What’s next? Let’s make that happen together. Expand the limits!