Bluezone maintained its role as a catalyst for sustainable technologies and innovation in denim. Mills exhibiting at the Munich-based trade show this week presented focused collections that tapped into the German market’s demand for ecological concepts, soft hand feels and bi-stretch. From a Los Angeles event...
Aamir Chottani is director of marketing at denim garment manufacturer Chottani Industries, whose slogan—and attitude—is “Denim Instinct.” Established in 1989 and headquartered in Karachi, the company is now one of Pakistan’s leading apparel makers. Chottani is a “brand behind brands,” as the company calls itself, but...
Art may imitate life, but for leading Chinese designer Chen Wen, denim certainly imitates art. The designer has become known for marrying art with the blue stuff, channeling oil paintings to give denim brushstroke designs or cubist art effects, and finding innovative ways to color block...
From working at Levi Strauss and Co. to learning the denim craft from other leading brands, to developing her own collection, Mary Bruno, the brains behind Life After Death Denim, has spent 25 years learning and loving the industry. For her, denim has a life of...
Once denim gets in your blood, it’s hard not to pass it to the next generation. That’s what happened with Jessica Lawrence, director of brand and design for M.i.h Jeans, the self-titled, “London girls’ denim brand.” For Lawrence, it was the blending of business and creativity that...
A look back in time with some of the designers who first recognized the fashion potential of a fiber ahead of its time —and who early on embraced one of its key qualities: sustainability. In 1992 TENCEL® branded lyocell fibers came on the scene full of...
Sustainability is the hottest trend in denim right now—and it’s what’s going to shape the future for the fabric. That’s why designer denim brand DL1961 has teamed up with Lenzing to make its jeans as sustainable as they are stylish. DL1961 will tap into Lenzing’s Refibra™...
The places to get denim inspiration are manyfold, but for Lucia Rosin, it’s looking to and learning about what innovative brands in the space are doing—both with style and sustainability. Rosin, founder of Italy’s Meidea, a creative studio consultancy drawing on its expertise in denim to...
MYR is software that aims to simplify denim design—to reduce waste, foster collaboration and, above all, nurture creativity. MYR is a digital platform dedicated to fashion design and fashion designers, conceived by Umberto Brocchetto in collaboration with his life-long friend Valter Celato and a tight-knit team...
Mills are demonstrating their latest denim advancements using TENCEL® and Refibra™ branded lyocell fibers, proving that sustainability and performance in denim needn’t be mutually exclusive. Count Basie, John Coltrane, Charlie Parker and Miles Davis were just a few of the great jazz artists drawn to New...
If any brand could take waste and make it look cool, it’s probably G-Star RAW. The latest innovation installation from the Dutch designer clothing company is a partnership with color solutions and chemicals company Archroma—dyeing denim with dyestuffs made from recycled plants and nutshells. The effort is...
The Future of Denim is Seasonless with Trends Based on Communities What makes one pair of jeans different from another? Or let me rephrase that; why should consumers buy the products you’re making, and why should they be loyal to your brand? You probably don’t want to...