It’s become de rigueur of late for fashion labels to flaunt their sustainability efforts, using buzzwords like “ethical” and “eco-friendly” to convince consumers that a dollar spent with them will stop the ice caps from melting. Indeed, some brands have had no choice but to embrace...
How do you make a premium jean more sustainable while maintaining the comfort, stretch and softness the market demands? That’s the question Lenzing TENCEL® and sustainable technology company Jeanologia set out to answer with the latest 4S collection set to debut at Kingpins Amsterdam April...
Waste in the denim industry has been gaining more attention with collections like G-Star’s Raw for the Oceans and jeans drives from brands like J. Crew and Gap. Waste was also the topic of Kingpins Transformers in Amsterdam in April. Carved in Blue talked further...