Trends

When masterminds like Chottani, Lenzing and Swarovski combine forces, the result is sure to be mesmerizing. These industry leaders are set to debut a new collection, dubbed “Mesmerize” at Denim Premiere Vision in London Dec. 5th-6th, highlighting denim’s versatility and range—and certainly upping the couture factor. “’Mesmerize’...

Brand names like Gap, DL 1961 and Madewell are highlighting the soft hand feel and touch of their pre-fall collections in their latest consumer marketing efforts. “Brands are seeking soft denim with fiber blends, yarn spinning and various finishing effects,” Tricia Carey, director of global business...