Beyond the glitz of the runway and the iconic boutiques, the business of fashion is ingrained in the ethos of Paris. The city lived up to its reputation as the fashion capitol of the world last week hosting two leading textile trade shows, Texworld Paris...
Did you miss Lenzing’s webinar on Light Sensitive Fiber presented by Michael Kininmonth from Lenzing and Begoña Garcia from Jeanologia? Lenzing, a worldwide leader in wood-based fibers, has created a technical brochure detailing the advantages when using the latest laser laundry technologies in conjunction with the latest...
Lenzing, a worldwide leader in wood-based fibers, reaches further into the consumer market with a dedicated denim e-commerce shop featuring the campaign: “Know What You’re Made Of: Comfort Starts Inside.” The TENCEL® Branded Denim Shop launches February 15th on ShopStyle, a leading fashion search engine with...
Global denim mills converged in Munich last week for Bluezone and Keyhouse, Munich Fabric Start’s pavilions dedicated to denim and innovation, to showcased their Spring/Summer 2018 collections, new sustainable initiatives and collaborations with technology partners from all areas of the textile world. With innovation in denim...
It was all about fiber blends at Texworld USA in New York City last week, with one exhibitor after another turning to multiple fibers to achieve the quality and performance consumers demand. The textile trade show was abuzz with buyers looking for the next thing in...
Lenzing, a worldwide leader in wood-based fibers, has created a technical brochure detailing the technical advantages when using the latest laser laundry technologies in conjunction with the latest fabrics and garments with TENCEL™ Lyocell branded fibers. Traditionally fashion laundry has been a low-tech industry driven by...
INVISTA’s CORDURA® brand 50th anniversary road show makes its European debut with its space-themed X.Venture Collexion at MUNICH FABRIC START (MFS) - KEYHOUSE, January 31 – February 1. This blast-from-the-past inspired collection designed by Struktur Studio is a co-operative collaboration between CORDURA® brand and Artistic...
There’s no question about it: the apparel and textile industry is changing at a rapid pace. From new labor laws affecting the day-to-day business of fashion, to sustainable startups guiding the industry toward a brighter blue, the Lenzing Denim Team stays informed by subscribing to a...
Since its arrival on the scene as the material of choice for sailors’ uniforms in 16th century France and Italy, denim has been lauded for its durable construction and practical use. Today, more than 90 percent of Americans wear denim jeans (women own on average...
Heading into 2017, we have more ways to communicate and work with our partners than ever before. The past year was striking for the Lenzing denim team, not just because it was a creative year, but also because of the ways the team was able to...
This fall, Lenzing’s Carved in Blue was pleased to present their latest ideas and connect with brands, mills and denim trade innovators at Kingpins, both in Amsterdam and New York. Our message at Kingpins was simple; Carved in Blue = Comfort + Nature + Technology. Comfort...
The buying power of the millennials has captured a great deal of attention, but Generation Z is on track to become one of the largest social marketing groups denim has ever encountered. Born from 1995 to 2012, Generation Z is made up of 23 million people...