GUESS is Getting Even Smarter
GUESS is growing its green Smart collection.
A number of denim styles are ready for both men and women, with the latter also able to choose from eco blue fabric jumpsuits, recycled polyester dresses and organic cotton knit t-shirts. The men’s collection uses LENZING™ ECOVERO™ Viscose for short-sleeve button-down tops in a variety of prints, while the graphic t-shirts and hoodies are made with organic cotton.
Now making up about one-fifth of the company’s overall seasonal collection, the Smart pieces are helping the iconic brand move closer toward its goal of having at least 25 percent of “eco” product by next year. GUESS also expanded its Eco line last year.
The pieces put fiber at the forefront, with TENCEL™ Lyocell and Modal joining LENZING™ ECOVERO™ Viscose and organic cotton.