How TENCEL™ Became Denim’s Go-To Ingredient
It’s not easy for a new fiber to make a dent in an industry as cotton rich as denim, but after 30 years Lenzing Group’s TENCEL™ Lyocell has a first-row seat in the category’s sustainability and comfort overhaul. Made with sustainably-sourced natural raw wood and produced using environmentally responsible processes, TENCEL™ Lyocell have become an ingredient brand synonymous in the denim sector for its low amounts of water, low carbon footprint and softness.
“Today, many brands are committing time and effort to sourcing innovative materials that are durable and ethically made. But not every innovative material fits the bill,” said Berke Aydemir, head of R&D and technical sales at Naveena Denim Mills. “TENCEL™ fibers are made using more environmentally responsible processes than artificial fibers such as nylon and polyester, and they deliver comfort and durability. Plus, they look good. These attributes fit the changing lifestyle and expectations of consumers.”
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