Industry Impressions of The Circle Book
Among the TENCEL™ denim team’s milestones in 2021 was the launch of the second edition of our collaborative Circle Book project. Established in 2020 with our co-creators Meidea and Officina+39, The Circle Book lays out ideas and designs for more circular, sustainable fashion production.
The 2020 lookbook was entirely virtual and put together remotely during lockdowns. But for 2021, we were able to develop a physical collection. We also tapped more partners, including trim makers and textile mills, involving a total of 10 companies.
Designs within the line are colorful, including purple, green and red shades. Many of the silhouettes are relaxed, such as a kimono-style jacket and a cape.
After the collection was designed and developed, it was presented in shows including Bluezone in Munich and the Italian Alliance for Sustainable Development Festival. It was also discussed with Sandeep Agarwal, founder of denimsandjeans and The Circle Book was also feted at a dinner and party in Biella, Italy.
We hope that this collection shows what is possible in lower impact garment production.
Here’s what some members of the denim community had to say about the initiative.
Ani Wells, director and founder, Simply Suzette:
“The Circle Book has been influential in the way I view collaboration, as well as the way I approach partnerships. The Circle Book proves that partnership between all levels of the chain is essential to create mindful products.
“It reminds us to put our heads together and address industry pains together, brainstorming holistic solutions versus looking at singular aspects of the supply chain.”
Adriana Galijasevic, founder and CEO, Cocircular Lab:
“The Circle Book provides a quick insight into the zeitgeist and offers a curated array of responsible technologies which are ready for implementation. Personally, it has introduced me to new trim suppliers and helped me reconnect with other supply chain partners. These connections have inspired me to dig deeper and learn more. Furthermore, since its inception, The Circle Book has served as beacon of hope and possibilities, which are very much needed during these uncertain times.”
Alberto Guzzetti, sales manager, Tejidos Royo:
“What I learned from this experience is synergy between sustainable companies which work with passion, bring excellent results.
“In my work, I am using The Circle Book to show our customers the potentiality of our products and the importance to work with partners sharing the same sustainable values.
“This work inspired me to learn more, it is the ‘star gate’ to introduce to our customers the culture.in circularly and the importance to have the supply chain aligned on common target.
“It is a very powerful tool!”
View the conversation with Sandeep Agarwal, founder of denimsandjeans –