Introducing Blue Cast: the Denim Insider Podcast
A conversation with friends and colleagues in the course of a late-night taxi ride during the 2019 Kingpins Amsterdam week spawned what now has become our YouTube channel Blue Lenz. This seemed to be a natural extension of the targeted aim behind our blog Carved in Blue, which is to be a proactive member of the global denim community and producer of TENCEL™ Denim.
During 2020, circumstances conspired to force most of us to be online in order to maintain contact with colleagues, customers and consultants. Whilst populating Blue Lenz throughout 2020 with video content and our “Denim Think Tank” webinar series, we became concerned that many of our contacts were developing symptoms. I still have symptoms, you may have had symptoms—and no, it’s not COVID-19—it’s that new affliction called Zoom fatigue.
So, we thought that the best way to combat Zoom fatigue was to provide a choice by developing a podcast platform. Research suggests that podcasts have a larger reach than webinars, and you don’t have to be in front of a screen to engage with a podcast. A podcast can reach an audience in their car, while they’re cooking dinner, even when they’re walking the dog; podcasts can become a part of listeners’ daily routines.
The format we are planning will be based around one-on-one interviews, featuring a conversation between a host from the TENCEL™ Denim team and various guests. The type of guest we are hoping to attract to the podcast are what I call influencers—true influencers who are original thinkers, inventors, activists and doers from within and on the periphery of our great denim community.
Check out the first episode below. We welcome your support, we welcome your ideas and we welcome your feedback.
Blue Cast Episode 1
Tricia Carey and Michael Kininmonth from the TENCEL™ Denim team kick off Blue Cast by sharing the story behind the podcast and the Carved in Blue journey.
Stay tuned for these upcoming episodes:
Blue Cast Episode 2
We are off to a strong start with our guest Roger Williams, the award-winning documentary filmmaker, who along with David Mcllvride brought us the ground-breaking film “Riverblue.” Hear Roger’s stories behind what turned out to be a three-year-long project.
Blue Cast Episode 3
We follow up in this episode with someone who has a job that most of us could only dream of: Tracey Panek, Levi Strauss & Co.’s historian. Listen to Tracey share how one of the best parts of the job are the myriad stories she discovers and hears daily.
Don’t miss out – subscribe now!