Meet the Founders – Transformers Foundation
Transformers Foundation interviewed Lenzing’s Michael Kininmonth and Tricia Carey for its Meet the Founders series. Here is an excerpt from the conversation.
What do you want everyone to know about you or your company?
Our core business is fiber manufacturing. We transform the cellulose from trees, a renewable resource, into TENCEL™ Lyocell and Modal fibers, which are used by leading mills and brands around the world. We pursue to lower our environmental footprint with our fiber innovations. Specifically to the TENCEL™ Denim team we have decades of market experience and continue to challenge the status quo through our collaborations to commercialize change.
What current challenge are you trying to solve?
We seek to solve the challenge of educating the denim and apparel market about the products they are sourcing and consumers about the garments that they are purchasing. With every advancement or innovation there are trade-offs to meet the demands of the shifting world. We want mills, designers, and consumers to know about the impact of their choices on circularity, carbon footprint, and water impact. We even developed a checklist of questions for product developers to ask the right questions about circularity. Transformers has established an excellent platform for Transformers Ed to connect with the next generation of industry professionals.
Read more on Transformers Foundation.