Since we started our Blue Lenz YouTube channel in 2020, we’ve gathered a large library of denim videos from mills, brands, consultants, influencers and other industry friends. As 2022 comes to a close, we’re looking back on the 10 most watched films on the channel. There...
The straight-fit classic jean in dark-washed glossy indigo tone is one of the Sustainable Denim Wardrobe essentials. Turn-up hems and a high waistband add a statement update to the classic jeans inspired by the '50s. Both women’s pants and jeans were taboo on TV in the...
Japanese denim mill Kaihara’s roots in indigo stretch back over a century, but its history in denim began more recently. About 70 years ago, the manufacturer translated its textile expertise into denim production. In the ensuing decades, it has opened facilities for weaving, finishing and spinning,...
As the denim industry continues its sustainability journey, it will primarily be people and relationships that determine how fast or slow this progress happens. “If you look back 10 years ago, and where we are now, there is a tremendous journey that has been engaged,” said...
In a world where many people lean towards skin-tight silhouettes, the wide-legged fuller-cut styles stand out. For many consumers, there may be some kind of mental block when it comes to these fuller cuts, however a wide-leg pant that drapes and flows with your body...
Plying power for good is an admirable approach to exercising widespread influence. Austrian fiber firm Lenzing embodies that outlook through its take on leading sustainability trends in both fashion and home textiles markets as it steadily steers the industry toward a circular economy and carbon neutrality. Well-versed in...
A recent study conducted by the British Advertising Standards Authority (ASA) revealed that there is a significant lack of understanding of both environmental, social, and governance (ESG) as well as sustainability-centric marketing claims that companies are using to attract conscious consumers. The ASA carried out interviews with individuals across the...
As with all aspects of our Sustainable Denim Wardrobe collections, we endeavor to use the latest and most responsible products and processes available in the textile and apparel industry. This approach also applies to textile printing—something which historically we have not included in our collections. Today...
For Pakistan-based denim manufacturer Soorty, sustainability and circularity are at the heart of its operations. This focus cuts across all areas of its vertical operations, including spinning, weaving, garment production and finishing. Soorty leverages technologies and innovations from companies such as Tonello, Monforts, Archroma and Jeanologia...
At Lenzing, we’ve long been proponents of a circular textile industry. Our TENCEL™ Lyocell with REFIBRA™ technology fibers marked a commercial move toward circularity when they launched five years ago, and we’ve been scaling up our efforts ever since. To make more circular fibers, we need...
Increasingly, mills are thinking beyond virgin cotton for denim. This might mean cottonless denim with materials like TENCEL™ Lyocell or hemp, or a mix of recycled textiles and wood-based fibers. Carved in Blue checked in with the TENCEL™ mill customers to chat about their cotton-free...
It’s not easy for a new fiber to make a dent in an industry as cotton rich as denim, but after 30 years Lenzing Group’s TENCEL™ Lyocell has a first-row seat in the category’s sustainability and comfort overhaul. Made with sustainably-sourced natural raw wood and produced...