The slogan “reduce, reuse, recycle” has been around since the ’70s, but in 2020 it is proving to mean big business and opportunity for the global denim industry. Leading denim brands like DL1961, Closed, and Mavi are ramping up their use of recycled cotton and...
For some young designers, there’s no other choice but sustainability. Jeanologia and TENCELTM recently worked with university design students for the Sustainable Denim Wardrobe collection and Softwear Project, and Carved in Blue is chatting with some of the students to learn about the sources of their...
Founded in 1985 by the Akbalık family, Özak Textile has become one of the biggest ready-made clothing production companies in Turkey, counting such brands as Hugo Boss, Levi’s, Lacoste, Joop and Inditex Group on its roster. We chatted with Aysun Acar Yuksek, Özak product development manager,...
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GUESS is growing its green Smart collection. A number of denim styles are ready for both men and women, with the latter also able to choose from eco blue fabric jumpsuits, recycled polyester dresses and organic cotton knit t-shirts. The men’s collection uses LENZING™ ECOVERO™...
As we continue through our SDG Decoded series, in which we tap the denim industry to see how they’re tackling the 17 UN Sustainable Development Goals, we found it was necessary to return to SDG #6. Given the role water plays in denim dyeing and washing,...
Looking to future generations—and the energy they carry—is always a source of fresh inspiration. Almudena Cerezo Araujo’ As part of the Sustainable Denim Wardrobe collection with Jeanologia, TENCELTM Denim team worked with university students to support the design development of items for its Softwear Project. Carved in Blue...
Denim is ever-evolving, something that Michelle Branch of Markt&Twigs knows better than most. As the founder of a global creative firm that helps companies define and refine their denim message, Branch has an expert view into the way consumers—especially younger consumers—view the beloved blue fabric. Not...
Munich Fabric Start and Bluezone (Feb 4th-5th) are just around the corner, with this year’s event held under the theme of “Ecoism.” As the only trade show dedicated solely to denim, the 2020 Bluezone is fixing up to be one for the ages, with a second...
Hardwear, the Sustainable Denim Wardrobe, is the collaborative project between TENCEL™ X JEANOLOGIA® X ENDRIME®, made at BLACKHORSE LANE ATELIERS. This garment collection is the result of a unique project, whose focus was to create a true workwear wardrobe based on TENCEL™ Denim fabrics. Click for...
Save the date! Denim fans have the opportunity to visit Lenzing, Austria twice in 2020 for a TENCEL™ Denim education, collecting insight on every production point from tree to fiber. Taking place June 8th and September 3rd, the open houses will focus on such things as raw...
While the denimheads of the past may have neglected their role in sustainability, things couldn’t be more different now. This mindfulness is what’s driving the change in denim’s definition; it’s a trend that we can expect to continue and, for Hamit Yenici, Hich Solutions CEO, it’s...