The denim industry is coming to a docuseries near you. Scott Morrison, founder of denim label 3x1 is diving deep into denim to help tell its story. Screening a snippet of the film “Common Thread” at the recent New York Denim Days, Morrison can be heard saying,...
Talk to Tricia Carey about sustainability, and it may well change how you think about denim and the environment forever. As the Director of Global Business Development at Lenzing Fibers, Tricia is a passionate advocate for sustainability in the denim market. She joins us today...
Following with our first part about what denim brands suggest for the coming seasons. This time we asked Scott Morrison, founder and creator of New York based brand, 3×1. “Check out below some of the highlights of the 2019 denim trends, currently available on our website. Though...
At the recent Denim Days in New York City, a panel of experts solidified the notion that denim is entering a new era of sustainability—one that prides minimizing water use just as much as ushering in the latest trend. Speaking on a panel moderated by Lenzing...
New York Denim Days was the talk of the town with indigo, displays, music and more. Check out the press highlights from the Sept 23- 24th event: Sourcing Journal/Rivet: September 19, 2018 Denim Days Returns to New York with New Speaker Series Spearheaded by denim insiders, the New...
If Scott Morrison, president and founder of 3x1 denim, has anything to do with it, the denim industry is going to keep its magic. While the sector is booming, going mass has meant a little loss of culture from the category, that love for denim that...
At Denim Days last year, New York City based denim brand 3x1 created the world’s biggest jean to stimulate extra interest in its product. The brand runs a 24 person factory out of NYC’s Soho neighborhood, where it holds the largest collection of selvedge denim...
The three-day, indigo-saturated denim festival hosted by Amsterdam for the past three years is coming to America’s City of Dreams Sept. 29 – Oct. 1 The mystique of New York City springs from its diversity of cultures, architecture and style. Like a well-loved pair of jeans,...
Since its arrival on the scene as the material of choice for sailors’ uniforms in 16th century France and Italy, denim has been lauded for its durable construction and practical use. Today, more than 90 percent of Americans wear denim jeans (women own on average...