When masterminds like Chottani, Lenzing and Swarovski combine forces, the result is sure to be mesmerizing. These industry leaders are set to debut a new collection, dubbed “Mesmerize” at Denim Premiere Vision in London Dec. 5th-6th, highlighting denim’s versatility and range—and certainly upping the couture factor. “’Mesmerize’...
Aamir Chottani is director of marketing at denim garment manufacturer Chottani Industries, whose slogan—and attitude—is “Denim Instinct.” Established in 1989 and headquartered in Karachi, the company is now one of Pakistan’s leading apparel makers. Chottani is a “brand behind brands,” as the company calls itself, but...
Denim junkies will find all manner of platforms to portray their love for blue, and these Instagrammers are compiling square shrines to all things indigo. From showcasing what’s the latest to what’s loved and what’s likely the look coming down the pipeline, denim savvy bloggers and...