Advance Denim Tag

Mills are demonstrating their latest denim advancements using TENCEL® and Refibra™ branded lyocell fibers, proving that sustainability and performance in denim needn’t be mutually exclusive. Count Basie, John Coltrane, Charlie Parker and Miles Davis were just a few of the great jazz artists drawn to New...

Denim, it seems, is going the way of personalization too. Tapping into what’s been a key trend in retail—giving consumers more of that they actually want, a product that’s customized to cater to them— the CORDURA® brand has debuted its latest denim trends collection that speaks...

Athleisure apparel earns high marks for being comfortable and soft—qualities that until recently were unfamiliar territory for the denim market. Rather than allow activewear to gain market share, denim is biting back with innovations in indigo knits led by mills in China. The country has become...