Life continues in the fast lane for which we need enhanced performance. Performance fabrics are still the future of everyday wear. Athleisure / Active Lifestyle dressing is shifting from leggins and performance knits to performance denims. You can now do in your jeans what you could do...
As a timeless classic of fashion, denim continues to lend itself to new uses, evolving its forms such that it remains the undisputed king of casual comfortable dressing. In an age where new innovations and interpretations drive the denim category there is always something that emerges...
Athleisure apparel earns high marks for being comfortable and soft—qualities that until recently were unfamiliar territory for the denim market. Rather than allow activewear to gain market share, denim is biting back with innovations in indigo knits led by mills in China. The country has become...
It is widely believed in fashion that a designer must learn the rules before he or she can break them. Adriano Goldschmied, founder of Diesel, Replay, Gap 1969 and AG Adriano Goldschmied, can be credited with creating the rules in denim and setting the standard...