The denim industry is learning to do more with less. And one such leader in the sector’s new sustainable education, is Anubha, a young denim mill in India. The facility feels the industry is long overdue for a more environmentally-responsible revamp—starting with the raw materials. That’s why...
Now that consumers are playing closer attention to what goes into the things they wear, raw materials providers have a greater chance of appealing directly to the shopper—if they can get the messaging right, that is. As Tomas Vucurevic, founder and managing director of BRAIND, a...
The return on investments in science, creativity and people were evident at Kingpins Amsterdam and Transformers, where sustainability was the leading story for almost all of the denim mills. “The momentum on sustainability is at all levels,” said Tricia Carey, Lenzing director of global business development...