Behind every successful denim company is a true blueblood who’s passionate about the business. That’s certainly true for Pakistan’s Naveena Denim Mills, based in Karachi, which has been a leader in making fabric since 1967. Though the company began as an embroidery unit, it has come...
Heading into 2017, we have more ways to communicate and work with our partners than ever before. The past year was striking for the Lenzing denim team, not just because it was a creative year, but also because of the ways the team was able to...
Tricia Carey, Director of Global Business Development for Denim at Lenzing, visits denim mills in Vietnam and China and shares her experience with Carved in Blue. ------------------------------ After the trade show circuit, I thought it would be a good time for a denim road trip. Over the...
Working our way across the world, the Lenzing team will be attending many denim industry’s trade shows, conferences and summits taking place this fall. Let’s connect. Find us at any of these upcoming events, or e-mail denim@lenzing.com for an invite or to set up a meeting. Premiere...
Athleisure apparel earns high marks for being comfortable and soft—qualities that until recently were unfamiliar territory for the denim market. Rather than allow activewear to gain market share, denim is biting back with innovations in indigo knits led by mills in China. The country has become...
Denim continues to be a bigger part of fashion weeks worldwide. Lenzing, along with Cotton Incorporated, Prosperity Textile and more, gathered for Denim Cool Day, a fashion trade event organized by the Asia Denim Innovation Alliance (DIA) in Guangzhou, China to promote new ways denim...