Denham Tag

31 Jan Tapping Into Chottani’s Denim Instinct

Posted at 00:43h in Makers, Mills by Edward Hertzman

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Aamir Chottani is director of marketing at denim garment manufacturer Chottani Industries, whose slogan—and attitude—is “Denim Instinct.” Established in 1989 and headquartered in Karachi, the company is now one of Pakistan’s leading apparel makers. Chottani is a “brand behind brands,” as the company calls itself, but...

12 Jan Dreaming of Denim: Surprising Places to Find Fresh Takes on the World’s Favorite Textile.

Posted at 00:41h in Trends by Edward Hertzman

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Since its arrival on the scene as the material of choice for sailors’ uniforms in 16th century France and Italy, denim has been lauded for its durable construction and practical use. Today, more than 90 percent of Americans wear denim jeans (women own on average...