Too often, the heroes in denim aren’t the ones on the front lines getting all the face time. Sometimes, it’s those working on the ground that are truly doing denim’s duty and fueling the process that creates the fabric we all know and love. In this...
Now that consumers are playing closer attention to what goes into the things they wear, raw materials providers have a greater chance of appealing directly to the shopper—if they can get the messaging right, that is. As Tomas Vucurevic, founder and managing director of BRAIND, a...
The Future of Denim is Seasonless with Trends Based on Communities What makes one pair of jeans different from another? Or let me rephrase that; why should consumers buy the products you’re making, and why should they be loyal to your brand? You probably don’t want to...
Collaboration, sustainability and innovation were key themes at Munich Fabric Start, where a global contingent of fabric, fiber, trims and technology companies met with attendees mainly from Germany and Northern Europe. Held at the Munich Order Center (MOC) from Aug. 30-Sept. 1, exhibitors primarily presented Autumn/Winter...
It’s been a year since trendy denim label—and TENCEL® customer—Miss Sixty relaunched with a more premium offering. As part of its ongoing overhaul, Miss Sixty recently set up a wash house in China, so that its new jeans can look fashion-forward while leaving a smaller...
Denim is just getting warmed up in the athleisure category. For the Fall ’16 show season, Lenzing has partnered with garment finishing company Tonello, knitting machine manufacturer Santoni and indigo knit producer Unitin, to create DEN/IM, I am DENIM, an athleisure collection made with stretch...
Anyone familiar with actress, entrepreneur and Honest Company co-founder Jessica Alba knows the environment is top of mind in all her ventures. That’s why her Fall 2016 capsule collection with DL1961, which hits shelves in August, makes perfect sense. But JAxDL, comprising seven styles ranging from...
It’s become de rigueur of late for fashion labels to flaunt their sustainability efforts, using buzzwords like “ethical” and “eco-friendly” to convince consumers that a dollar spent with them will stop the ice caps from melting. Indeed, some brands have had no choice but to embrace...