Once you learn about his background in marketing and obsession for denim, it isn’t a surprise at all that Thomas Stege Bojer has more than 20,000 followers on his Instagram, @denimhunters. In 2016, he became a co-author too, putting out ‘Blue Blooded’ with journalist Josh...
We denimheads tend to be a bit nostalgic. That’s one of the reasons we love denim: it’s a constant in the fast-moving world of fashion, something that doesn’t change from one season to the next. But denim’s always been evolving. Some of the earliest denim innovations...
The denim business is on the verge of a digital revolution. It will be disruptive, but it will also create a lot of new opportunities as the digital becomes more and more intelligent. Building on the ‘denim beyond seasons’ theme, the upcoming Bluezone show is titled...