In the first installment of SDG Decoded—in which Carved in Blue checks-in with the denim industry to gauge and share progress on the 17 Sustainable Development Goals—we’re bringing the focus to Goal #6: Clean Water & Sanitation. Not surprisingly, this particular SDG is relevant to many...
The CEO of Warp + Weft, a denim brand that prides itself on having the world’s most inclusive jeans, is a 28-year-old woman. But for Sarah Ahmed, who also happens to be the creative director for powerhouse denim brand DL1961, being under 30 has meant being...
Sustainability is the hottest trend in denim right now—and it’s what’s going to shape the future for the fabric. That’s why designer denim brand DL1961 has teamed up with Lenzing to make its jeans as sustainable as they are stylish. DL1961 will tap into Lenzing’s Refibra™...
Requirements for denim are complex and demanding in today’s world. Styles are at least as diverse as their wearers, comfort is a must for dynamic lifestyles—and consumers have a conscience, too. Fashionistas have particular expectations about how denim should fit and feel. Beyond that, they...
When it comes to a love for denim, it was ‘like mother, like daughter’ for the leading ladies of DL1961 Premium Denim Inc. For Sarah Ahmed, the creative director for DL1961, joining her family’s business—where her mother, Maliha Ahmed, is the CEO—after finishing her degree at...
Lenzing, a worldwide leader in wood-based fibers, reaches further into the consumer market with a dedicated denim e-commerce shop featuring the campaign: “Know What You’re Made Of: Comfort Starts Inside.” The TENCEL® Branded Denim Shop launches February 15th on ShopStyle, a leading fashion search engine with...
Anyone familiar with actress, entrepreneur and Honest Company co-founder Jessica Alba knows the environment is top of mind in all her ventures. That’s why her Fall 2016 capsule collection with DL1961, which hits shelves in August, makes perfect sense. But JAxDL, comprising seven styles ranging from...