Generation Z Tag

29 Mar Carved in Blue: Shopping with Generation Z

Posted at 00:01h in Trends by Edward Hertzman

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Millennials — an influential generation because of their size and their budget-minded, (some would even say “finicky”) buying habits — have been top of mind for retailers and brands in recent years. But Generation Z is coming into focus these days as the oldest of...

08 Nov Denim, According to Gen Z

Posted at 08:26h in Trends by Angela Velasquez

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The buying power of the millennials has captured a great deal of attention, but Generation Z is on track to become one of the largest social marketing groups denim has ever encountered. Born from 1995 to 2012, Generation Z is made up of 23 million people...