Anyone who has spent 35 years living and loving all things denim, deserves the “expert” moniker, and Christine Rucci is one such blueblood. Rucci cut her teeth in the denim world at age 10, when she designed her first piece for a Levi’s-sponsored contest. From there,...
Behind every successful denim company is a true blueblood who’s passionate about the business. That’s certainly true for Pakistan’s Naveena Denim Mills, based in Karachi, which has been a leader in making fabric since 1967. Though the company began as an embroidery unit, it has come...
For 25 years, TENCEL® branded lyocell fibers have influenced denim design by expanding its potential in fashion. Now and into the future, with sustainability one of the most critical challenges for the apparel industry, fabrics with TENCEL® fibers have the ability to be highly relevant...
Bangladesh may not have historically been top of mind for denim, but as the country advances its capabilities, it is becoming an increasingly major player in the space. For Shasha Denims Limited, Bangladesh’s garment sector was lacking a quality denim provider when it come on the...
The Lenzing Denim Team works around the clock, always on the hunt for the latest trends and news affecting the denim market. From global sourcing trends and new environmental concerns, to denim history, here’s a look at some of the videos that grabbed the attention of the Lenzing...
Though it doesn’t share the same consumer-level name recognition as Levi’s, 125-year-old Cone Denim shares with that storied jeans maker a heritage of American-made denim. In fact, Cone has supplied Levi’s with much of its fabric for 100 years, including at times being the exclusive...