Through every step of production, Mavi’s team has control of the design, manufacture and sale of its beautiful, classic denim. The Istanbul-based brand will be present at New York Denim Days in a big way, so the Carved in Blue team spoke with marketing manager Alissa...
Arkun Durmaz, president of Mavi, said the women’s denim collection is seeing an uptick in sales as fabric innovations help the brand achieve the same comfort and versatility of its athleisure competition. “The yoga pant will never go away, but it won’t be as dominant as...
Next week, there’ll be much ado about denim in Nashville. And Mavi, leading denim creator and innovator, will be there at Nashville Denim Days Nov. 10-11th in the TENCEL™ Denim display, to showcase what it’s been working on. For Fall/Winter 2018, Mavi has brought back supermodel Romee...
New York Denim Days was the talk of the town with indigo, displays, music and more. Check out the press highlights from the Sept 23- 24th event: Sourcing Journal/Rivet: September 19, 2018 Denim Days Returns to New York with New Speaker Series Spearheaded by denim insiders, the New...
If your favorite color is blue jeans (and, seriously, whose isn’t?), do we have good news for you! Denim Days, the celebration of all things denim, is coming to New York City on September 22-23 at the Metropolitan Pavilion and to Nashville, Tennessee on November...
Requirements for denim are complex and demanding in today’s world. Styles are at least as diverse as their wearers, comfort is a must for dynamic lifestyles—and consumers have a conscience, too. Fashionistas have particular expectations about how denim should fit and feel. Beyond that, they...
Lenzing, a worldwide leader in wood-based fibers, reaches further into the consumer market with a dedicated denim e-commerce shop featuring the campaign: “Know What You’re Made Of: Comfort Starts Inside.” The TENCEL® Branded Denim Shop launches February 15th on ShopStyle, a leading fashion search engine with...
Known for it's luxurious, hand-washed denim, perhaps no brand better represents denim's Mediterranean aesthetic than Mavi, founded in Istanbul in 1991. From design to production to retail, Mavi is one of the rare brands that controls the entire process of making its own jeans. A favorite of...
At Project New York Men’s (July 17-19) at the Jacob Javits Center, brands proved that interesting design is not just for women’s product. As the major men’s denim trend continues to be the dominance of stretch, the old rules for jeanswear are being rewritten. Brands...