Overview Yael Aflalo, founder and CEO of Reformation, knows the secret to selling 'sustainable' in a fashionable way. Deep Dive With a tagline that reads, “Being naked is the #1 most sustainable option. We’re #2,” it’s clear Reformation has spunk and the brains behind the eco-friendly clothing brand...
At the recent Denim Days in New York City, a panel of experts solidified the notion that denim is entering a new era of sustainability—one that prides minimizing water use just as much as ushering in the latest trend. Speaking on a panel moderated by Lenzing...
New York Denim Days was the talk of the town with indigo, displays, music and more. Check out the press highlights from the Sept 23- 24th event: Sourcing Journal/Rivet: September 19, 2018 Denim Days Returns to New York with New Speaker Series Spearheaded by denim insiders, the New...
If your favorite color is blue jeans (and, seriously, whose isn’t?), do we have good news for you! Denim Days, the celebration of all things denim, is coming to New York City on September 22-23 at the Metropolitan Pavilion and to Nashville, Tennessee on November...
Reformation, a brand that has made sourcing sustainable fabrics and reducing environmental impact its mission, has brought the same approach to its denim, tapping TENCEL™ Lyocell to help it get there. The Los Angeles-based brand uses vintage and deadstock fabric for some of its denim,...
The only way to create a brand with amazing denim, is to hire someone with a passion for all the blue details. For the Los Angeles, California based Reformation, that person is Jordan Nodarse. The fashion brand and retailer is focused on offering the industry denim that’s been...