The CEO of Warp + Weft, a denim brand that prides itself on having the world’s most inclusive jeans, is a 28-year-old woman. But for Sarah Ahmed, who also happens to be the creative director for powerhouse denim brand DL1961, being under 30 has meant being...
Requirements for denim are complex and demanding in today’s world. Styles are at least as diverse as their wearers, comfort is a must for dynamic lifestyles—and consumers have a conscience, too. Fashionistas have particular expectations about how denim should fit and feel. Beyond that, they...
When it comes to a love for denim, it was ‘like mother, like daughter’ for the leading ladies of DL1961 Premium Denim Inc. For Sarah Ahmed, the creative director for DL1961, joining her family’s business—where her mother, Maliha Ahmed, is the CEO—after finishing her degree at...