To Scott Morrison jeans are the most democratic clothing in the world, and it pains the founder and president of 3x1 to operate in what feels like a “race to the bottom” as shoppers demand cheaper and faster products. To rekindle his inner denimhead, Scott traveled...
The denim industry is coming to a docuseries near you. Scott Morrison, founder of denim label 3x1 is diving deep into denim to help tell its story. Screening a snippet of the film “Common Thread” at the recent New York Denim Days, Morrison can be heard saying,...
Following with our first part about what denim brands suggest for the coming seasons. This time we asked Scott Morrison, founder and creator of New York based brand, 3×1. “Check out below some of the highlights of the 2019 denim trends, currently available on our website. Though...
At the recent Denim Days in New York City, a panel of experts solidified the notion that denim is entering a new era of sustainability—one that prides minimizing water use just as much as ushering in the latest trend. Speaking on a panel moderated by Lenzing...
If Scott Morrison, president and founder of 3x1 denim, has anything to do with it, the denim industry is going to keep its magic. While the sector is booming, going mass has meant a little loss of culture from the category, that love for denim that...
The three-day, indigo-saturated denim festival hosted by Amsterdam for the past three years is coming to America’s City of Dreams Sept. 29 – Oct. 1 The mystique of New York City springs from its diversity of cultures, architecture and style. Like a well-loved pair of jeans,...