"Lenzing Tencel’s Earth Month campaign features a partnership with 20-plus brands to promote its sustainable collaborations across social media channels. Each day during Earth Month, Tencel highlights one brand’s work to support environmental responsibility…" Read more at Sourcing Journal. ...
"Tencel manufactures sustainably produced lyocell and Modal fibers. The Austria-headquartered company recently announced a 2020 Earth Month campaign in which it joined with more than 20 brand partners to produce a social-media initiative on environmental responsibility. Each day during the upcoming month, Tencel will spotlight...
Denim is getting cleaner and leaders in the space are tapping into the raw materials and new technologies to keep their own products green. CLOSED, a Hamburg, Germany-based clothing brand, is one of them. The company, in partnership with Candiani, has launched “A Better Blue” line...
At an event to launch the Tencel Earth Month campaign, “From Trees, For Trees,” guests didn’t receive the swag bags full of disposable goodies that are common at industry gatherings. Instead, every guest, from mill workers to eco-fashion influencers, to members of the media, was given a...
Across the apparel industry, TENCEL™ is known for helping retailers achieve great heights in the realm of sustainability and environmental responsibility. This year, TENCEL™ will celebrate Earth Day with its retail partners throughout the month of April by giving back to the earth. The 2019 Earth...
Since the launch of TENCEL™ Lyocell with REFIBRA™ technology in February 2017, brands have been keen to embrace the first man-made cellulosic fiber featuring recycled material on a commercial scale. It’s a fiber which embraces circularity, since the REFIBRA™ technology involves upcycling cotton scraps from the...
This weekend, Nashville made a name for itself as not just a music city, but a denim city. The first Nashville Denim Days, sponsored by TENCEL™ Fibers, took place Nov. 10th and 11th, and the two-day denim festival and shopping event proved a hit with denim lovers...
Next week, there’ll be much ado about denim in Nashville. And Mavi, leading denim creator and innovator, will be there at Nashville Denim Days Nov. 10-11th in the TENCEL™ Denim display, to showcase what it’s been working on. For Fall/Winter 2018, Mavi has brought back supermodel Romee...
The world of denim has long been a very polluted one, but one conscious company at a time seems to be shifting that narrative. Advance Denim, which says it was the first denim mill in China, has been working for more than 30 years to develop...
Guatemalan designer Juan Carlos Gordillo believes in timeless and daring creations, and he’s bring a new mindful denim collection made with TENCEL™ branded lyocell fibers to Vienna Fashion Week. The women’s wear collection, called “Discover,” isn’t about following trends, but rather committing to creativity and consciousness...
Reformation, a brand that has made sourcing sustainable fabrics and reducing environmental impact its mission, has brought the same approach to its denim, tapping TENCEL™ Lyocell to help it get there. The Los Angeles-based brand uses vintage and deadstock fabric for some of its denim,...
At Denim Days last year, New York City based denim brand 3x1 created the world’s biggest jean to stimulate extra interest in its product. The brand runs a 24 person factory out of NYC’s Soho neighborhood, where it holds the largest collection of selvedge denim...