Brand names like Gap, DL 1961 and Madewell are highlighting the soft hand feel and touch of their pre-fall collections in their latest consumer marketing efforts. “Brands are seeking soft denim with fiber blends, yarn spinning and various finishing effects,” Tricia Carey, director of global business...
New York Denim Days (September 22-23) and Nashville ( November 10-11) continues to connect the dots between denim insiders and denim lovers with the latest players to join its ranks: title sponsors TENCEL™ branded fibers by Lenzing as well as musical guest and vintage denim...
One of the denim sector’s favorite festivals, Denim Days, said this year the show will take place in New York September 22nd-23rd. The event, which Denim Days says is “spearheaded by true denim insiders,” promises to unite denim professionals, designers and brands with the consumers who...
Fashion circularity is a very real possibility and ethical fashion leaders, including People Tree, are enabling consumers to build up more sustainable wardrobes. Founded in 1991 by Safia Minney, the London-based fashion retailer designs apparel for minimal environmental impact by incorporating sustainable materials, protecting garment workers...
Jeans are losing their weekend wardrobe status as the industry continues to develop performance denim that is functional, durable and suitable for everyday wear. At the Kingpins Show in Amsterdam, Invista’s CORDURA® brand, Artistic Milliners and Lenzing debuted a new SuperCharged Noir collection. The collection by Artistic...
Since its launch in 2010, Bella Dahl has become well known for its seriously soft apparel, with goods made right in Los Angeles. The brand’s laid-back, flirty California flair, reflected in its fashionable collections of jumpers, tops, dresses, lounge wear and jeans, has garnered it a...
In the fashion world, the right collaboration can be the recipe for success. With that in mind, Lenzing has teamed up with AG denim for a new “Feels so right” campaign, furthering the trend of ingredient brands connecting with consumers. As part of Lenzing’s new TENCEL™...
Baykan Moda shares with us how to create a more sustainable denim supply chain. The Turkey-based denim garment maker, which produces apparel for giants like Arcadia Group and Inditex, is working to reduce the industry’s carbon footprint with eco-responsible materials and manufacturing equipment. Baykan Moda uses...
Denim’s indigo roots, vibrant colors and eco-efficient laundry techniques come together for Lenzing’s latest sustainable denim wardrobe capsule. Entitled Blues & Hues, the capsule, created in collaboration with denim finishing leader Jeanologia, will make its debut at Kingpins Amsterdam this month. The collection was designed to...
Comfort, self-expression and sustainability are some of the core components that lead Pause’s apparel market presence. The India-based brand, which debuted its first Fall collection in 2016, is working to redefine casual wear by creating clothing made from eco-friendly materials, offering a universally flattering fit and...
Aamir Chottani is director of marketing at denim garment manufacturer Chottani Industries, whose slogan—and attitude—is “Denim Instinct.” Established in 1989 and headquartered in Karachi, the company is now one of Pakistan’s leading apparel makers. Chottani is a “brand behind brands,” as the company calls itself, but...
Art may imitate life, but for leading Chinese designer Chen Wen, denim certainly imitates art. The designer has become known for marrying art with the blue stuff, channeling oil paintings to give denim brushstroke designs or cubist art effects, and finding innovative ways to color block...