Once you learn about his background in marketing and obsession for denim, it isn’t a surprise at all that Thomas Stege Bojer has more than 20,000 followers on his Instagram, @denimhunters. In 2016, he became a co-author too, putting out ‘Blue Blooded’ with journalist Josh...
Denim is constantly evolving, and part of keeping up with the latest happenings in trends, consumer behaviors, fashion and sustainability, means tapping into the insights of industry insiders. Here, we caught up with two influential denim bloggers to discuss design inspiration, environmental responsibility and what types...
We denimheads tend to be a bit nostalgic. That’s one of the reasons we love denim: it’s a constant in the fast-moving world of fashion, something that doesn’t change from one season to the next. But denim’s always been evolving. Some of the earliest denim innovations...
The denim business is on the verge of a digital revolution. It will be disruptive, but it will also create a lot of new opportunities as the digital becomes more and more intelligent. Building on the ‘denim beyond seasons’ theme, the upcoming Bluezone show is titled...
Munich Fabric Start’s Bluezone Show Challenges Fashion Seasons with the Theme ‘Infinite’ Remember when fashion had two seasons; one for summer and one for winter? Today, the fast fashion industry is churning out low-cost clothes that mimic current trends and luxury brands in as many as...
As a teenager in Denmark, Thomas became obsessed with denim, and the more he learned, the more he wanted to know. Now, through his blog, his book, and his new ACADEMY he’s become an influential source of knowledge for professionals in the denim industry. Thomas Stege...
Since its arrival on the scene as the material of choice for sailors’ uniforms in 16th century France and Italy, denim has been lauded for its durable construction and practical use. Today, more than 90 percent of Americans wear denim jeans (women own on average...