No one but the King of Inspiration—also known as Tony Tonnaer—could have a better handle on how to motivate denim toward a more sustainable future. The founder and CEO of Kings of Indigo knows it’s often up to the small but mighty brands to show what’s...
Kings of Indigo, established in 2011 and launched in 2012, makes some of the most distinctive denim pieces on the market, all inspired by American classics and Japanese details. That signature look is thanks to founder Tony Tonnaer, who designs quality products meant to become heirloom...
Denim and tattoos go hand in hand. For Tony Tonnaer, the founder of Amsterdam-based label Kings of Indigo(also known as K.O.I.), his tattoo of a koi fish not only inspired his company’s name but also the brand’s smart yet rebellious design perspective. As the K.O.I. website...